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TRADEMARK & COPYRIGHT LAW
Why use a law firm experienced in trademarks to register your business or product name?
• Would it bother you to lose the first six months of time
• and money you invest in marketing your company or
• product name?
• What would it cost you to change and remarket your
• company or product name after six months?
• Is your business worth more than $350?
Many companies will simply file your trademark for a fee of $100 to $300 -- but do you really believe a trademark attorney is handling your valuable mark for that small a sum?
" Even a small error in the trademark application process can end up costing a company hundreds of thousands of dollars in legal and marketing costs."
There are many things that can go wrong with a trademark filing -- and you won't know about them for several months after you file the mark -- sometimes not until six months or even a year later.
Your trademark can be rejected by the Patent and Trademark Office for any number of reasons (here are just a few):
• Improperly filled out application
• Violation of trademarking guidelines
• Likelihood of conflict with another mark
• Attempt to trademark a descriptive term
Your trademark can be accepted by the Patent and Trademark Office, and then opposed several months, or even years later, by another trademark holder, or someone claiming prior use.
You won't even know you have a problem with a particular trademark until at least 2 to 6 months after you file. If you plan on marketing the company or product name while the trademark application is pending, it is worth spending a few extra dollars to talk to a trademark attorney BEFORE you file and to have an attorney assist in the entire trademarking process.
The average cost of a trademark litigation in 1996 was $128,000 -- for about one half of one percent of that amount, you can sharply reduce your chances of becoming a party to a lawsuit.
At Dracup & Patterson:
• We have over 54 years of combined legal experience
• Our attorneys will make sure the proper type of
• trademark search is done for you.
• Our attorneys will review your trademark search and your
• application before it is filed -- to minimize the chance
• that you will have to either change your company or
• product name six months after investing your valuable
• time and money in the wrong name.
• That can save you months of lost time and money --
• crucial time you may need to get a jump on your
• market competition.
• An attorney will review your application within one
• business day to determine if there is a likelihood
• of you having a problem getting your trademark
• or servicemark.
• You will be contacted by an attorney, not a law clerk or
• paralegal, who will discuss with you your mark.
> For Trademark Search information, click here.
> To have an attorney contact you regarding
> your trademark, click here.
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